To get a message across in a single visual with or without some copy is the challenge in print and outdoor advertising. In an age completely taken over by the moving picture with accompanying sound, the task tends to get tougher.
The Eyelab advertisements are trying to say that if your sight is impaired you could be making inappropriate choices. A controversial concept since relationships are not always the result of visual appeal!
Brazilian Lingerie maker Hope’s push up bras features adversarial politicians – one rightist and one leftist – together. Thatcher and ‘Che’; Reagan and Castro; Bush and Chavez.
The product is a dish washing detergent liquid and the message is telling, the smells and grease as represented by the pig will be separated. This is one of a series that features other animals too.
A humorous series for an antacid promoted as an eliminator of gas by the tagline ‘Food Makes Noise’ while the animal visuals represent the olfactory effects (smells for dummies!) that the kind of food eaten is likely to produce.
A variation on the same theme…
The promotion of a skin lightening cream says that no one wants spots and pigmentation but are the visuals a little too cute to have got the message across? The camel, leopard and zebra patterns actually have a great appeal!
These are fairly obvious ones…
Axe is at it again – this time without using women but reinforcing the same theme of sexual attraction.
Kitkat says ‘take a break’ even if seems to be the last you ever will!