To get to the top of the search engine rankings and stay there is the objective of webmasters in charge of their sites. They are making use of a number of resources to achieve that goal. They are developing content and providing value added information to their visitors. They are also putting in all the elements and aspects that would please search engines so that their sites come up over others in ranking.
They have acknowledged that for search engines to rank sites high, the information, design and content of the site has to be user friendly. The user experience is dictating the resources they are devoting for the development of their sites. Consequently, a number of applications are being developed and used to make web design more attractive and please the user.
These applications are designed to drive traffic to the site, make visitors spend more time at the site and so on. There are also applications that help the viral spread of the site through social media interactions. Plugins and other resources enable webmasters to make their site popular not only on search engines but also on other well known media like social bookmarking sites.
Site navigation, use of attractive icons and various other strategies are helping sites achieve top ranking in search engines. The applications for all of these are written in Jquery and other such software languages. These help webmasters attract traffic and earn money for them through advertisements as well as through the promotion of affiliate offers.