Advertisements have become big business as brands are spending more and more bucks to remain etched in the memory of its customers. Unique, intelligent and wittier advertisements bring in more customers and more business. Every company needs a mascot. Most of them rope-in titans from entertainment and sports industry to advertise their products and this helps them to stand-out from their rivals. However, there are few – like Vodafone – who walk the extra mile to create their own distinctive and lovable characters.
Vodafone felt the need to educate their ever-growing list of users, on the host of Value Added Services (VAS) that they offer. Thus, during the second season of Indian Premier League (IPL), Vodafone launched Zoozoo – an egg-headed and ballooned body character. A new Zoozoo advertisementwas released every day during IPL 2, to sustain the customers interests.
Zoozoo was the brain child of Ogilvy India – Vodafone’s marketing agency. Many customers consider these to be 3D animation portraying out-of-the-world creatures and are left dumbstruck when they are told that these are just real people stuffed in awesome suits. All the Zoozoo advertisements were shot by Bangalore based Nirvana Films in Cape Town, South Africa. Special attention was given to the material of Zoozoo’s outfit and also to the background color so as to ensure that the background did not overpower the subtle color of Zoozoo.
A whole lot of creative Zoozoo advertisements are listed below for your entertainment. Enjoy !