There is no doubt that the food in a restaurant and its ambiance make it a success or not. Connoisseurs and foodies care about the service offered also. However not much is written about a restaurant’s most important sales man, its menu. Though of late, a lot of attention and creativity is brought into making the menu as it serves as the face of the restaurant. Here we glide through the striking elements of some of the most inspiring out of the box menu designs.
A previously neglected area is getting so much awareness that there are design companies exclusively catering to this niche. A number of menus put emphasis on the pictures icons and other representative visuals that connect with its customers. Some others place importance on the type of paper and font used. The highlight of some menus is the placement of its items on offer. There are menus where the focus starts right from the shape of it. Few menus are booklets with more and more page to scroll by. They usually will have a lot of pictures that has something to do with the restaurant and food.
The menus that focus more on the fonts with little or no pictures usually go for the antique look. Perhaps they might be trying to bring that authentic feel to their menu and food. In a subtle movement away from the custom, more and more restaurants are putting up their menus on the walls of the restaurants which have a blending combination of size and pictures. Colour has become an important part of the theme irrespective of the type of design.