To be really effective, an advertisement must be psychologically focused, the aim being to make the viewer believe that he cannot live without a certain product.
Every aspect of your life is handled by advertisement experts who tell you how to live your life – campaigns are designed to influence our spending habits on goods we may or may not need – to look and to feel better.
The newspapers, hoardings, the internet, magazines, the television…yes, people do get tired of too many advertisements but there is little one can do about this invasion of private space. So much a part of our world! Quite often overdone!!
Advertising Gurus know just what aspect to highlight – with expert Photography and the latest Technology; they create Dreams and attack a greedy public!
Companies have massive advertisement budgets – often unscrupulous, their only intention is to get the Message across – wallets must open freely and part with their contents – Ethics are not important here.
Christmas: Advertising to promote this Happy Festival starts from November all around the world – it’s the time for people to spend money happily – a great Target for companies selling X’mas goodies or anything for that matter!
Anti-smoking: Unfortunately, Smokers know how to resist these Graphic ads!
Advertising is an integral part of our world – the age of multimedia will not allow us an escape from a bombardment of inspiring messages- we have the power to discern and choose what’s best for us and for our budgets. The problem is with that section of people who want but cannot afford!