Logo is printing a word, symbol, emblem or any graphic design on a printable medium. It is done by a company or individual to promote oneself or a company. Logos are mostly the name of the organization or graphic symbols, flag or icons. Logo design, an important area in graphic design involves lot of creativity and hardwork. Though it is not an easy task, constant practice helps one master the art of logo designing. Logo design must convey the meaning it intends to more than its appearance. It must be simple and must kindle the minds of the viewer evoking a quick response and understanding.
Color is an important factor in logo designing. It helps in differentiating various brands, companies, themes and emotions. Colors have a huge impact on the success of the company. Simple eye catchy colors can be chosen for the logo. Like say environment is associated with green color whereas the banking sectors are associated with sober colors.
Choosing the right font for the logo is essential keeping the company’s caption in mind. Font can be chosen based on personal preference and which ever goes well with the brand. Fonts convey different meanings and feelings. It also symbolizes the way a company looks. Logos must be created such that it is unique, gains/creates attention, sets an impression and gives a niche place among various brands. It must stay in the memory forever.
Logos must be designed such that the graphic looks good on paper, advertisements, clothes and on the internet. They must symbolize the company and convey the message to the customers. Logos are timeless and must be one of a kind striking the right chord between the consumer and the brand. Logos can be designed in any Photoshop software. There are various Photoshop document (PSD) file and tutorials available online which can be downloaded for free and used to create new logos.
Logo mock up templates are PSD files in which the created logo can be placed in a realistic background making it look real. It gives a 3D look to the logo. Logo mock ups make the logo attractive and presentable to the clients and viewers. Some of the PSDs have retro look, scratched metal background, vintage look, photorealistic finish, leather background, carved wood finish, hexagon PSD, leather stamping, gold letter press etc. Here are templates of PSD Logo design that can be used for creating unique logos in different backgrounds that look awesome.
Take a look!
1) Free Retro Badge Logo Design [ Download ]