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Google Panda’s Impact on SEO for E-commerce websites

The Google Panda is seen as one of the biggest updates released by Google in the recent past. In its wake, most sites such as content farms were wiped off existence, yet others like E-how still thrive today. Despite initial reactions to such paradoxes, Google stated that the update was about sites that were deemed low quality

In Google’s words, sites that have low quality such as those with extremely thin content, copied or shallow content have no future online. Those most affected by these changes were e-commerce sites. This article looks at some of the insights into the Panda update as far as e-commerce sites are concerned and how you can correct them.

The Google Panda’s impact on e-commerce websites

In the wake of the Panda update, the companies most hit by it were ecommerce sites, both large and small. In most cases, these sites ran on parameters Google considered low quality and hence, some of the worst hit by the Panda update. Here are some of the characteristics which put most e-commerce sites on the spot when the update rolled out.

Duplicate content

Another aspect that affects most e-commerce websites is duplicate content. This is content which is entirelty  Most of them are guilty for immense levels of plagiarism. Despite there not being a duplicate content penalty from Google, allowing Google to discretionary award a certain site search rank eliminated most of the small players with duplicate content, with most closing up completely.

The biggest failure for most e-commerce sites is the lifting of product information from manufacturers. Duplicate content checker PlagSpotter can be instrumental in the process of finding duplicates. The systems by most affiliates which crowds e-commerce sites is also to blame for this duplicates which hurt the site performance after Panda hit.

Shallow content

Ecommerce websites have the shallowest of text content you can find on the web and the Panda hit most of them hard. This was especially common for websites which had little product information, most of them hardly having any content on them. In general, those who survived the Panda and its subsequent updates had at least 250 words on web pages.  100 word descriptions also sufficed post Panda.

General verdict and tips on how to survive the Panda update

In the aftermath of the Panda update, Google left most webmasters and SEO’s alike stranded with their e-commerce websites. This is because the causes or vulnerability of the e-commerce websites has never been higher. Even when certain parts of the websites are filled with well-optimized SEO content, the website is not completely off the hook. The update went beyond the root domain level and onto the separate website pages. This is a nightmare if you have no idea how to prove quality or appear as quality in the eyes of Google. However, here is how you can make your website panda proof, especially if it’s an e-commerce site.

If you are struggling with an e-commerce website that is near death in Google search after the Panda, the first thing you need to deal with is the massive duplicate content on your website. This can be quite intimidating and laborious process, but necessary for all SEO’s and e-commerce site owners. All product descriptions need to be uniquely crafted to ensure that they are unique. In general, when you have an e-commerce websites, ensure that everything is substantially different.

Overall, despite all the bad things said about the Panda algorithm, it was one in the right direction for the web. Once you realize this, you will realize that making necessary changes is easy and profitable in the end.

Google Panda’s Impact on SEO for E-commerce websites

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One Response
  1. mike January 30, 2013 /